Gauteng Tourism's e-marketing manager, Kay Robertson, said that the latest Distimo figures for South Africa reveals that the Gauteng Travel Guide has outperformed the mobile app download distribution for iPhones, at 71.43%, compared to the benchmark of 0.37%. Distimo is the world's leading free mobile app analytics tool and figures quoted are for February 2013.
"Even though the app has reached downloads in over 40 countries, data shows that it is the domestic market that is overwhelmingly interested in the guide, with 83% downloads recorded in South Africa. This echoes GTA's focus on the domestic market in the wake of the global economic crisis, which has resulted in the launch of the popular 'I'm a GeePee' discount programme. Users of the guide will find convenient pointers to and information on the attractions featuring GeePee specials." The guide will be maintained and expanded to include even more attractions, as the province is rich with a wide range of quality experiences across all themes of interest.
The guide consists of detailed travel information of more than 350 points of interest (POI) across all Gauteng's regions. This includes approximately an hour of audio content on some of the province's most popular tourist attractions.
For more, go to www.gauteng.net/geepee.
