mahalaMobile appoints eType as exclusive online and mobile sales house

Richard Walton MD of mahalaMobile said: “eType has an established advertising sales force and extensive industry knowledge of online advertising in South Africa, which made them the best choice for mahalaSMS as a partner to drive the sales on both our online and mobi site. We are very excited about the appointment and look forward to working with the eType team.”

eType will be tasked with selling the 60-character SMS advertising taglines, web and mobile banners and text-based ads. Allowing a WAP landing page, as a link in the SMS taglines, gives users the opportunity to click and view additional information about the advertiser or to opt-in to their own advertiser database.

Daan du Toit, Managing Director, eType said, “Our primary focus for mahalaSMS, as with all our publishers, will be to find advertisers interested in targeting their unique environment and user base, on both their online and mobile sites. We will also focus on raising the profile of mahalaMobile with agencies and direct clients alike by pitching the products only to clients with a good strategic fit. With the good demographical targeting capabilities we expect strong interest in both the online and mobi site. We are excited by this new partnership, as it confirms eType's global commitment to premium publisher management and our focus on the importance of local market knowledge.”


More about eType
eType specialise in online and mobile media Sales, focusing on matching the right advertisers with the right publishers. Owned by Media Initiatives Group in the UK, eType has over nine years highly successful experience in managing publisher's online sales. The SA branch was established in Cape Town at the end of last year and has already attracted the attention of most the major brands in SA. eType is leading the way in Europe, holding advertising sales contracts with publishers like Weather.co.uk, Shop.com and Discovery Channel and are keen to extend their successes to the local market!
More info at: www.etypesa.co.za.


More about mahalaSMS
mahalaSMS is an online and WAP SMS platform owned by mahalaMobile. The SMS platform allows users to send free SMS's to their friends and family across all South African networks using the website (www.mahalasms.co.za) or WAP site (www.mahalasms.mobi).