ADTECH's Helios IQ mobile ad serving solution chosen by mobile video entertainment site infinit.mobi

ADTECH provides ad serving for publishers, ad networks and agencies worldwide for both display and video and has recently extended the functions of its ad management solution to cover the mobile sector. Its mobile offering supports all current mobile advertising formats including: mobile internet advertising, pop-ups in videos on mobile devices (in-stream advertisements such as pre-rolls), text advertisements via SMS or MMS and advertising in mobile downloads. ADTECH's offerings are fully MMA (Mobile Marketing Association) compliant.

Currently over one billion mobile impressions per month are served worldwide through ADTECH, with infinit.mobi being the first South Africa-based mobile site to adopt the technology. Rowan Polovin, Chief Executive Officer of the parent company of infinit.mobi, MEDIAS, reveals:

“We evaluated several ad serving solutions prior to launching infinit.mobi and we opted to implement ADTECH Helios IQ as our ad server of choice. We custom built an application that allowed us to serve the correctly sized Helios IQ tag based on the resolution of an end-user's mobile device. When linked with Helios IQ's other features of serving ads based on geo location, relevance, placement, delivery schedule and priority, we think we have found a great solution.”

Infinit.mobi provides a dedicated source of premium quality videos, with unrestricted access from any mobile network. Having launched MyVideo in 2006, and successfully positioned it as South Africa's leading video sharing service, MEDIAS has developed authoritative knowledge and expertise in video technology and production and is looking to put the growing mobile advertising market to use to increase their returns.

Jade McDade, Head of Online Ad Operations for 365 Digital, concludes: “There's so much potential on the mobile web and the opportunity it offers both marketers and publishers. We are receiving more and more requests for ad serving on mobile devices, but I believe there is a misconception amongst online publishers that they're not ready for mobile or it's beyond their current capabilities. The thrilling reality is that the functionality of the mobile ad server is on the same level of display in terms of ease of use, targeting and reporting so there's no excuse for not monetising a mobile site.”


For more information about mobile ad serving with ADTECH, contact:

Jade McDade

021 657 1926


About 365 Digital
365 Digital offers a complete Online Publisher and Advertiser Solution: Ad sales, Ad serving (for both publishers and agencies), Mobile Ad Serving, Video Ad Serving, Email Marketing, Trafficking and Campaign Management.

ADTECH is a leading international supplier of digital marketing solutions for display, video and mobile and have chosen 365 Digital as their exclusive representative and partner in Southern Africa since 2006.


About MEDIAS
MEDIAS is the market leader in video technology and production for the web and mobile. MEDIAS offers video technology products and services for companies, brands, and agencies that wish to leverage video on a web or mobile environment. Its video production division offers the production, editing, and repurposing of video content for use on the web or mobile devices.