Global Program Eligibility Period Extended
Now campaigns that are active in the marketplace between January 2016 through July 2017, are eligible for the Global Smarties. An extra six months opens your opportunities. The eligibility period for Region & Country Programs remains from June 2016 through June 2017.MMA Smarties Index
The MMA, in partnership with WARC will be launching the first-ever Business Impact Index. The Smarties Index will identify, rank and award the marketing industry’s agencies, marketers and brands that are delivering the highest level of business impact by analysing finalist and winner data from all the Smarties programs around the world.
The Index provides an insightful glimpse into who is actually delivering campaigns that create significant impact across the globe.Judging Criteria
Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:
The MMA Smarties Awards is the world's only global mobile marketing awards program honouring innovation, creativity, and success. Share your story with us by entering the MMA Smarties Awards.
- Strategy – 20%
- Creativity – 20%
- Execution – 20%
- Business Impact – 40%