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Calling all South African mobile innovators...

"Mobile in Africa Rising - Wake up World!"

Calling all SA mobile innovators..."Mobile in Africa Rising - Wake up World!" this is the theme of the Mobile Marketing Association's event to be held in Joburg and Cape Town in August.

If you have an African mobile solution/ tech innovation - share it and stand a chance to WIN A TRIP TO FRANKFURT from our international sponsors Messe Frankfurt to exhibit at their M-Days event in 2015.

M-Days: The future is mobile!

  • Largest mobile event focusing on the Mobile Business for Germany, Austria and Switzerland
  • Innovation platform for exhibitors and visitors from all over Europe
  • 145 Manufacturers, developers and initiatives from 4 countries
  • 160 Top speakers from Europe, Africa and the USA
  • Inaugural Mobile in Africa Platform: for the first time at a trade show in Germany and Europe
M-Days is offering two (one CPT and one JHB) South African mobile innovation trailblazers the opportunity to showcase their offering on an international platform!

Interested in our entrepreneurial showdown in Joburg (25 Aug) at Momo event or Cape Town (27 Aug)? Email with a brief explanation of your mobile innovation and stand a chance to win!

The pre-registered workshop covers an in-depth view on innovation in Africa with fascinating, supporting research. Our sponsors GFK will blow your minds with industry insights into the understanding of smartphone usage in South Africa and the intricacies of mobile measurement.

The founder of Mobile Monday Germany, Mark Wächter, an internationally well respected Mobile Media Evangelist (amongst others Board of Directors MMA and co-founder of MobileMonday Germany) will give a global snapshot on the medium mobile and will reveal that the transformative Mobile Revolution in Africa woke up not just mobilistas but stakeholders across industries all over the world and especially in Europe.

Event details

Johannesburg: Monday, 25 August 2015- in partnership with Mobile Monday
Cape Town: Wednesday, August 27th 2014
  • Workshop Session: 4pm to 6pm (Pre-registered)
  • Networking: 6pm to 10pm
  • Cost: Free
We have some great speakers lined up who are sure to get you thinking about mobile and the exciting opportunities it offers.

Register now

Attend the Johannesburg Workshop

Attend the Johannesburg Networking Event

Attend the Cape Town Workshop

Attend the Cape Town Networking Event

Workshop sessions
  1. Caroline Henne, Regional Business Development Director Digital Market Intelligence CEE-META (GfK)
  2. Ryan Smit, Research Specialist of DMI, South Africa
  3. Sudasha Vandiar, Client Service Manager of DMI, South Africa, has extensive experience in digital strategy and solutions
  4. Mark Wachter, Marketer with many years of leadership experience in the areas of FMCG (Unilever), Internet (UUNET, WorldCom) and Wireless (T-Mobile) and founder of Mobile Monday Germany.
Price Includes
  • A free presence at M-Days 2015
  • A quarter of a larger booth equipped with 2 stools, laptop placement area, Internet Access
  • Media package
  • Conference slot (15 mins)
  • Free T & E
  • Economy flight to Frankfurt for one person
  • Two nights accommodation for one person

About M-Days

M-Days is an event on mobile business hosted annually by Messe Frankfurt, in Frankfurt Germany. It consists of an informative exhibition with five integrated conference platforms, each of which hosts an expert forum on the five core areas: Strategy, Commerce, Enterprise, Marketing and Media. This meshing of exhibition and content, comprising theme-specific forums, workshops and discussion panels, is essential for the establishment of the event. It is a user-oriented fair at which visitors discover practice related content at the various talks and can then seek out the relevant companies at the exhibition to find answers to their specific questions.

The focus of M-Days is on communication, which finds expression in the generous hall layout, the unique exhibitors' and conference forums, a wide-ranging supporting programme of events, a large restaurant and bar area as well as an evening entertainment.

About Messe Frankfurt

Messe Frankfurt is one of the world's leading trade fair organisers. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised a total of 113 trade fairs, of which more than half took place outside Germany. Comprising an area of 578,000 square metres, Messe Frankfurt's exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

To find out more about M-Days and Messe Frankfurt and how you can attend next years event, please visit here:

About GFK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing data science experience.

About the speakers

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Mark Wächter, Board of Directors Mobile Marketing Association, Chairman Section Mobile, BVDW e.V, Executive Board Mobile Monday. Mark is a marketer with many years professional and leadership experience in the areas of FMCG (Unilever), Internet (UUNET, WorldCom) and Wireless ?(T-Mobile). In May 2005 he founded, a worldwide active management consultancy focusing on Mobile Strategy Development. Mark is head of the Mobile Marketing Association (MMA) in Germany (locally known as BVDW Section Mobile) and member of MMAs Board of Directors. Mark has been part of the founding team of MobileMonday Germany in 2006 and since then is Co-Chairman of the association with 5 chapters live and running. Over the past years Mark became a globally well respected Mobile Media Evangelist and Strategist.

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Caroline Henne, Regional Business Development Director Digital Market Intelligence CEE-META (GfK), has over ten years of digital and market research experience. She was previously responsible for opening the first international nurago office in London - a 100% subsidiary of GfK which laid the foundations for GfK's Digital Market Intelligence expansion. She then joined the International Client Services team, which successfully launched GfK's digital strategy into multiple markets across South and West Europe. Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events.

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Ryan Smit, Research Specialist of DMI, South Africa, has over 8 years of research experience in the ICT Sector in South Africa, most of which was as a Senior Research Analyst at an advisory firm in Johannesburg. Ryan has completed over 30 consumer and business research projects within the ICT industry, services clients such as Telkom, MTN, Neotel, Vodacom, Cell C, Dimension Data and SAP. He has extensive experience within digital research, and has authored over 15 reports on consumer smartphone, tablet, internet and PC usage.
Ryan Smit holds a Bachelors of Commerce in Economics and Marketing from the University of Witwatersrand, and is currently completing his MBA in Strategic Planning from Edinburgh Business School (UK).

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Sudasha Vandiar, Client Service Manager of DMI, South Africa, has extensive experience in digital strategy and solutions and is a great source of information on digital market intelligence. Sudasha has over six years of digital marketing experience. Previously having worked for one of Africa's biggest digital agencies, she has extensive experience in digital strategy, planning and execution for both digital marketing campaigns and digital solutions driven projects based on diverse business needs. In addition, Sudasha has a strong background in the Telecommunications and the Financial Services industries and is now the Digital Market Intelligence Client Service Lead for GfK South Africa, servicing Sub-Saharan Africa as well.

About Mobile Monday

Mobile Monday is a global community of mobile industry visionaries, developers and influential's fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.
  • To encourage innovation within the mobile sector.
  • To facilitate networking between small and large companies, and between local and foreign.
  • To help local companies effectively participate in international initiatives through the import and export of visions, concepts, technologies, know-how and best practices.
  • To present innovative visions, trends, studies and forecasts from the mobile marketplace.
  • To facilitate and create partnerships.
  • To contribute to the education of the broader public through its publications, online presence and media partnerships.

About The Mobile Marketing Association

Mobile is a versatile medium and plays a pivotal role in the Marketing Mix, whether to lead, integrate or support a 360 degree marketing strategy. The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Join the community here!

Mobile Marketing Association's press office