Ropes in former Reliance Jio SVP to bolster global product strategy
Vserv.mobi, an award-winning mobile advertising exchange, has announced the appointment of Anurag Patnaik as Senior Vice President - Product. Anurag Patnaik, a proven strategist in the mobile and digital sector, joins Vserv at a pivotal juncture as a catalyst to the company's aggressive growth trajectory. In his role, he will bring his comprehensive experience to fortify Vserv's proven track record of delivering pioneering product technologies and strategically augment its award-winning mobile solutions.
Dippak Khurana, CEO and Co-founder, Vserv.mobi, said, "Anurag joins the Vserv team at a stage where we are scaling up to catapult into our next growth phase. As a company, we continue to focus on fast-paced innovation by infusing data and predictive analytics to create game changing mobile marketing solutions. This is primarily to engage the next billion users in the emerging markets, propelling the mobile advertising industry. His unique global experience in dealing with digital products combined with our expertise will accelerate our scalability to make us stay ahead of the curve."
With over 17 years of illustrious multi-disciplinary experience across digital advertising, mobile, media and big data, Anurag has guided various marquee technology companies in the US to create data driven audience experiences. His repertoire of innovative product technologies is demonstrated by his contribution to 19 patents in the areas of advertising, proactive business intelligence, telephony/IVR and mobile data. Previously, he has been associated with segment defining organisations such as Nielsen/McKinsey Co., OpenWave Inc., Yahoo! and Disney to name a few. In his last assignment, he spearheaded the next generation digital ads business on Jio 4G.
Speaking on his appointment, Anurag Patnaik, SVP - Product, Vserv.mobi, said, "I was impressed with how Dippak Khurana and Ashay Padwal's astute leadership has built Vserv into a strong multi-product organisation serving the emerging markets, in a very short period of time. I have always believed in the untapped potential of the mobile medium in the emerging markets and I am glad to be part of this team that shares the same vision."
Vserv.mobi is an award-winning mobile advertising exchange across emerging markets, that powered by the award-winning AudiencePro and AppWrapper platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands and digital media companies, and maximises the value of mobile media for advertisers, developers, publishers and telecom operators across 200 countries. AudiencePro leverages privacy-compliant audience data and user profiling, to enable credible audience targeting capabilities on the Vserv.mobi advertising exchange. AppWrapper is an independent platform that brings "One Click" integration of SDKs for app developers across advertising, in-app purchases, analytics, bug tracking and more. The company was founded in January 2010 and has a global presence, with offices across USA, UK, South Africa, India, Dubai, Singapore, Thailand, Indonesia, Malaysia, Philippines and Vietnam. For more information, please visit www.vserv.mobi.
Soon a billion consumers across emerging markets will be using the power of mobile internet to interact with the apps & sites they love. This personal & always-live medium is the center of the consumer's universe and a source of petabytes of data. As a leading mobile marketing platform, we derive intelligence from these interactions and transform it into actionable smart data.
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