Industry leaders show their commitment to mobile as core to their business and marketing strategies
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, has announced the addition of 13 new industry leaders to its MMA South Africa Board of Directors serving for a one-year term from 1 August 2014. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities representing mobile interests within SA.
"The growing number of marketers and agencies on the South African Board aligns directly with the MMA's recently announced marketer first and innovation-focused mission." said Chris Babayode, Managing Director MMA EMEA.
"Mobile is the cornerstone of every successful marketing strategy in Africa. Last year we saw outstanding growth in MMA South Africa and marketers embracing the importance of mobile in their communication strategy.
"As the incoming Chair, I look forward to raising the bar further with the support of the local MMA board and membership base to build on this success. I am extremely pleased with the wealth of knowledge and diversity of the advisory board this term and look forward to working with them to exploit the value of mobile marketing in the year ahead," said Nicolle Harding, incoming Chair of the MMA SA and CEO MaxAxion.
The new and re-elected board members are:
AAT: Alan Haarhoff AdClick Africa: Velly Bosega Advine: Gavin Emes BulkSMS: Samantha van Putten Buzz City: Nicholas Hodge Coca Cola: Muhammed Jassat DSG: Yaron Assabi GfK: Ryan Smit Mobiclicks: John Butler Nokia: Allana Barber SABC: Philip van Tonder Sivlerstonecis: Raymond Buckle- Honorary Guest Standard Bank: Sagren Pather Telkom Mobile: Helga Bates Unilever: Nazeer Suliman Vine: Neil Hutchinson WiGroup: Howard Moodycliffe
Current Board Members whose terms continue on:
Allana Barber, Microsoft
Candice Goodman, Mobitainment - Chair Emeritus
Neil Hutchinson, Grapevine Interactive
Nicolle Harding, Maxaxion - Incoming Chair
Philip van Tonder, SABC
Rick Joubert, Yonder Media
Raymond Buckle, CEO, Silverstone Solutions (Honorary Guest)
"Mobile is as close as you can get to your consumers...
South Africa is playing a leading role in the development of mobile as a mainstream medium with innovative and international award winning practices and campaigns.
Having blue chip brands on our SA and EMEA boards, allows the MMA to effectively influence global, pan-African and local marketing strategies and drive growth in the mobile industry." said Raymond Buckle, CEO Silverstone and MMA EMEA Board Director.
About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others.
The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Anchoring the MMA's mission are four core pillars: to cultivate inspiration by driving the innovation for the marketing director and their teams; to build the mobile marketing capabilities for the marketing organisations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy.
Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets.
The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies globally and 70 members in South Africa.
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