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Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Hando SiniSalu, Founder & CEO of Best Marketing International, Craig Shelley (@justaskcraigs), CEO of Just Ask!, Trevyn McGowan of Business of Design and Kirsty Henderson, PR and Marketing for uAfrica.com.

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Mobile company news

Mobile marketing options matrix

The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still relatively young and rapidly evolving. The term itself - Mobile Marketing - is a catchall for a whole host of activities and strategies employed to try to get somebody with a mobile phone to do something; there are mobile apps, mobi sites and USSD strings, location aware platforms, direct messaging such as SMS and 'in-app' notifications, mobile banners, mobile coupons and vouchers... the list goes on.
This matrix is designed to help navigate the options available. It is not intended to be the definitive guide.

click to enlarge


Further reading: In-store Mobile Transacting: A Playbook for Retailers [PDF; 3MB]

    
 

Mobile Marketing Association's press office

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