Mobile devices are being used more and more every day. In fact, says Simon Bray, Private Property's COO, research shows that mobile property searches increased by 120% in the past year. "People are spending more and more time on their tablets and smartphones instead of laptop computers, especially when researching property. In particular, late afternoons and evenings are seeing a marked increase in mobile traffic."
Accordingly, Private Property last week released a responsive version of its website. Says Bray: "We decided to step up to the challenge and deliver the best property browsing experience available in South Africa. Never before has a property website been optimised like this for mobile devices."
Essentially the platform utilises Private Property's migration onto the Microsoft Azure cloud platform - an industry-first in South Africa - to enable a seamless user experience, no matter the device being used.
Now, when a browser navigates to www.privateproperty.co.za
the website recognises the device's type and screen size, and responds by giving the best possible version of the site for that device - whether it is mobile or not. Features unique to mobile devices, such as touch-screen and swiping functionality, are built-in while information-rich features like geo-location search (which enables a browser to press one button and find properties in the vicinity) are also inherent. Image-rich results enhance the personalised experience; and aspects like changing the resolution and repositioning buttons happen automatically to generate a custom experiences across all devices.
"Our goal was to make the website look and feel like an app and I think we have achieved that. This is definitely the future of property searching," concludes Bray.