• Submit news
  • Advertise & rates
  • Contact us

Subscribe to industry newsletters

Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to DK Badenhorst from Y&R Cape Town (@YoungRubicamSA) and Directors of MaxAxion (@MaxAxion) Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding).

Listen to the live stream in:


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Mobile news

Ben Phillips first global head of mobile at MediaCom

11 Dec 2013 08:18
MediaCom has announced that its first global head of mobile is Ben Phillips, previously commercial director at mobile demand side platform Adloqi. He will report to global chief ROI and direct marketing officer, David Kyffin.

Ben Phillips
The agency's mobile billings have grown by more than 117% in 2013 and it has seen strong growth in markets where it has specialist mobile divisions such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first in market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR codes to geo-location campaigns.

Phillips will work with the local teams to define best practice across the agency, as more digital campaigns are expanded into mobile. He will ensure that clients benefit from the latest knowledge and understanding of this important channel.

His initial task will be to focus on mobile strategy directly with clients. This will include identifying ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.

Vast experience

He has worked in the mobile sector for 12 years. At Adloqi, he developed advertising opportunities and linked the platform to major exchanges. He has also worked at mobile marketing and advertising technology provider Velti, customer engagement specialist MoMac and mobile payment and messaging company MindMatics.

The agency's current EMEA head of mobile, Steffen Krabbenhøft, will now report to Phillips, as will Andrew Newton, who heads-up the P&G mobile team in APAC.

Phillips will also work closely with sister WPP agencies Joule, in China, France and the US, and H-art in Italy, which currently provides additional mobile support in these markets.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Read more: media, mobile, MediaCom

Related news