Speed Racer movie campaign

This is almost how long Grapevine Postcards has been working with Nu Metro. Well, not quite, more like minus a 129 years! The point is we've had a very successful working relationship with them, advertising predominantly upcoming movie releases. That is, after all what they specialise in.

The latest venture entailed the promotion of the Speed Racer movie that sped into SA screens on the 20th June this year.

The Speed Racer postcards ran as a two-part campaign:

1. The postcards were distributed through the Grapevine racks
2. Entry boxes and postcards were placed in various Pizza Perfect outlets

We coupled the postcard campaign with well-known pizzeria franchise, “Pizza Perfect”. The aim was for the cards to be placed on the store counters of selected outlets along with an entry box. The back of the postcard was an entry form to win a Wii Console, the latest Speed Racer game and five Speed Racer movie merchandise hampers.

Nqobile Mnisi, who is the marketing manager Warner Brothers, Nu Metro, drew the winner of the Wii Console personally, right here at the Grapevine offices!

“It was all in all a very rewarding and effective campaign. We received very positive feedback from the selected outlets and found a definite increase in sales during the campaign,” Says Michael Solomou, marketing manager of Pizza Perfect.

Thanks to our diligent distribution team, the research showed that these cards were extremely popular, with the entire 40 000 postcard campaign lasting only five weeks.

The postcard movement was tracked and is depicted in the following graph:



A whopping 11 951 entries were received from the postcards!


Photos of the Speed Racer postcard on the Grapevine Racks:



Photos of the Speed Racer entry boxes at Pizza Perfect stores:



Photos of the draw taking place: