As promised in our last news edition, we are bringing you weekly updates on what our new look and new products and services are all about. This week the hot theme is our newly launched division: Grapevine Mobile.
Grapevine Mobile is an advertising platform that utilises the mobile phone as a medium to communicate on a personal level with consumers ranging from SMS, MMS, and mobile websites to mobile vouchers. Included in the campaign architecture, we incorporate social media marketing and utilise existing social media products into our campaigns. (MXIT, Twitter, Facebook Mobile, YouTube Mobile, Blogging, etc)
What really sets mobile media and marketing apart from traditional advertising mediums (print ads, television commercials, billboards, posters and so forth) is the fact that it lets you interact directly with your consumer.
The reality is that the mobile phone is a revolutionary advertising marvel that offers the opportunity to enter into a whole new advertising platform. Think of it as a television commercial that you can send directly to your consumer. Amazing if you think about it, especially taking into consideration that 80% of phones in South Africa are MMS capable.
In a comparative chart, placing the effect of traditional media side by side to mobile media, the results are staggering.
Even taking the figures into consideration, the most important thing to keep in mind, is that when utilising this medium, it enables a direct and personal interaction, which is a quality most other major advertising methods lack.
Grapevine Mobile Media is “Always with You”.
For more information on Grapevine Mobile contact our Headoffice at (011) 784 7594 or contact Hans Mol directly at 083 228 6947.
Visit our PRESS OFFICE: Print and distribution of a specialist advertising medium in the form of free postcards. Also specializing in promotions and design, print and distribution of all forms of point of sale merchandising.- more....