For the ninth consecutive year, the Zinto Marketing Group (Zinto) will drive a series of interactive activations over the Easter weekend during the Zion Christian Church pilgrimage in and around Polokwane, Limpopo. The campaign intends to reach over six million commuters over a four-day period and is targeted at the main consumer market.
Zinto's team of talented brand activators paint Polokwane 'Y'ello'
Zinto is taking MTN and OpenView HD direct to market so as to reach a wider audience outside the city centres.
An upbeat team of activators will work alongside these brands at popular resting spots and commuter hubs for Polokwane-bound buses and create conversations with consumers in various vernaculars.
The roadshow will also visit Seshego, Spar Paledi, Shoprite Mankweng near Turfloop as well as Limpopo Mall, Mall of the North and the Central Business District.
These brand encounters create useful spaces to position a brand positively across the major touch points where consumers can get involved, exchange relevant information and broaden their understanding of the product offerings and benefits which leads to a large share of voice in these targeted communities. This helps consumers to make informed purchasing decisions and is a powerful tool in winning brand loyalty.
Zinto has been tapping into these traditional markets since inception, using a team of talented young people with the insights, means and platforms to make direct contact with these consumers. Zinto understands the nuances of South African consumers and engage and connect with audiences using a combination of music, dance and industrial theatre on stage.
The activities include competitions, giveaways, sampling, demonstrations and product trials which lead to increased brand awareness and larger sales volumes.
Previous campaigns for MTN generated increased airtime sales and Sim connections.
For more information, visit www.zinto.co.za
or contact Aurelia Masino on 011 553 1000.