Platco Digital recently launched their free-to-air satellite TV platform, OpenView HD, and revealed their channel offering which consists of 15 new channels, including e.tv's eKasi+, eAfrica+, eMovies+ and eToonz+. This latest addition to the satellite scene boasts a variety of genres catering to the South African viewers' needs.
A professional team of brand ambassadors is travelling to retail malls across South Africa where promoters engage with spectators and inform them about the product and its benefits, such as value for money and the assortment of channels.
Zinto's approach uses an interactive live show presented in a game show format, coupled with music and dance to communicate key brand messaging. This enables the audience to connect with the brand and experience the benefits of OpenView HD before purchase.
With plenty of giveaways and great audience participation, the campaign is sure to create a favourable brand association in the hearts and minds of these consumers.
Michelle Combrinck, CEO and founder of Zinto, comments, "Zinto is delighted to be part of the inception phase of OpenView HD in South Africa as we believe it will be changing the television landscape of our country. Our highly skilled roadshow teams are ensuring that the whole of South Africa will know about and understand this great new offering."
OpenView HD is available from leading retailers for a once-off fee of R1,599, including the service, hardware and installation.
For more information, contact Leo Netzband of Zinto on 011 553 1000 or visit www.zinto.co.za
Posted on 24 Jan 2014 07:06