One Show Awards
The producers' wrap: Adam Howard of Howard Audio
Winners of the final 7 categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for a further 6 bronze, 1 silver and 1 gold pencil, which was also crowned ‘best of discipline' for radio, as well as 10 merit awards - this puts us in 10th best country ranking...
13 May 2017
Pre- and post-production companies and the recording studios where the magic happens don’t usually get to bask in the limelight of big award wins like the One Show, sometimes not even receiving recognition for the work they put into those campaigns the nation loves.
Here, Adam Howard shares his input.
This award really is a case-in-point for when a great idea eventually gets rewarded, a case where a creative team work together to craft a piece. We were approached by agency – OpenCo – to produce a three-spot campaign for BMW – but right from the start, after reading the scripts, I knew this campaign would be up for some awards. The writing is witty, clever and entertaining.
Adam Howard, owner of Howard Audio.
I composed the music first and then we went back into studio to craft the voice-over delivery, which was key in this case, and to add SFX and mix the spot.
The challenge was to really make the listener be brought into boardroom – the location of our spot – and to make sure the music added the tension where needed.
I think we have amazing talent in our local creative industries. A trip overseas makes you realise that the advertising work we produce in South Africa is right up there with the rest of the world, and the country ranking of 10th place confirms that.
Personally, for Howard Audio we look forward to the Loeries this year. We have been fortunate enough to have crafted the audio and music on many commercials this year, and although you can never bet on an award, we hope to bring a few birds home this year.
As do we! Keep an eye on our Loeries special section for the latest updates and revisit our One Show special section for key interviews, insights and accolades.
About Leigh AndrewsLeigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at .
Howard Audio's press office
- Howard Audio strikes Loerie Gold and Silver 25 Aug 2017
- Howard Audio swings into action with First Choice 31 Jul 2017
- Adam Howard wraps up 12th tour with William Kentridge 20 Jul 2017
- Howard Audio scoops a Cannes Gold Lion! 5 Jul 2017
- Howard Audio picks up two D&AD and two One Show awards 26 May 2017