Adapt or perish in printing and packaging says Colourtone Aries

John Bywater, managing director of printing and packaging company, Colourtone Aries, says, "The technological revolution touches all industries, but one that has been particularly affected is the printing and packaging industry. While the cost of technology is a significant barrier for many companies, it is a challenge that cannot be ignored to ensure survival in an ever-increasing competitive environment. Technology has fundamentally altered time-trusted methodologies over the last 5 to 10 years and those who embrace it and adapt will survive."

Understanding the role of technology and offering the right balance between digital and traditional services is what will set printing and packaging companies apart. This will mean the incorporation of new technology on the factory floor and, perhaps just as important, the need to focus on more effective production, attention to detail and customer service.

Adapt or perish perspective is not just a new buzzword; it is a new way of thinking as the industry seeks to evolve with increasing demands from clients. The rapid pace at which technology is changing the face of the industry means that printers who adapt to change and accept the advantages that technology offers, are the ones who will build a sustainable future.

John points out that all aspects of printing have also been positively affected by the evolution of technology, not just the digital solutions for smaller print runs. Faster, more accurate and more cost-effective high-end offset printers provide exceptional value for both printer and end client. "Along with the improvements in technology, we need to look at effective and lean production methods," he says. "By incorporating effective production with newer technology, we are able to be more competitive and improve our own costing and profitability models, which benefits clients."

Printing and packaging has evolved to offer a far more diverse range of solutions. Shorter runs are now possible with digital technology, more complex packaging and branding products now easier and more cost-effective while larger runs are faster and more accurate with a far superior quality finish than ever before. Technology is only just starting to revolutionise the industry.

John continues, "The way we print jobs and package products continues to evolve at a far more rapid rate than before. We have become accustomed to expecting something different coming through our doors every day, demanding a more complex solution. With the introduction of technology, we are able to develop prototypes for just about any imaginable solution, something that was not possible just a few years ago. The customer is evolving, marketers are following and printing and packaging companies adapting to change. The industry is moving into a very exciting future indeed."

Colourtone Aries can be contacted on 021 929 6700, or visit www.colourtonearies.co.za.