Issued by: TABPI


Paul Heney, TABPI president, explains, “One of the main long-range goals of TABPI has been to foster groups that promote B2B journalistic integrity in different countries. This new organisation that Natalia and Louise are spearheading will be a great new resource for the growing B2B industry in South Africa and throughout the continent. Both of them care deeply about the B2B industry, and are hoping to give something back.”

The role of the TABPI South Africa will be:

To raise the professionalism of B2B editors in South Africa.

To provide relevant training opportunities.

To provide a networking platform for B2B editors in South Africa.

To provide pertinent research for the B2B media industry.

To raise the profile of the B2B sector in South Africa.

According to Natalia Thomson, “We see this new group as a think-tank for B2B editors in South Africa and are hoping to host quarterly breakfasts with speakers, hold training workshops and conduct research. Less formal, more frequent networking functions are also planned.”

Louise Marsland adds, “We intend to reach more than the total population of our publications — we also plan to raise the profile of the B2B industry amongst advertising agencies, other media houses, public relations professionals and a fair amount of marketers across a wide spectrum of industry throughout Africa.”

Bizcommunity.com has generously agreed to provide TABPI South Africa with a free press office, which will be set up shortly, along with a Facebook group page. For more information, or to make sure you are on the new group's database, please email nataliat@nowmedia.co.za, or louise@bizcommunity.com.

ABOUT TABPI:
Based in Cleveland, the Trade, Association and Business Publications International (TABPI; www.tabpi.org) is a worldwide organisation dedicated to bringing together editors working for English-language publications worldwide, and encouraging a common dedication to editorial ethics and excellence. TABPI's editorial and design awards program, the Tabbies, is open to English language B2B publications in more than 40 countries. Its Young Leaders Scholarship program makes editorial training possible for selected B2B editors each year. TABPI also conducts industry research, sponsors an annual Magazine Critique Service and provides a free B2B forum at tabpi.evecommunity.com/eve. Contact: Paul J. Heney, President, TABPI, 440-238-7880, FAX: 440-238-7606, or pheney@tabpi.org.

Visit our PRESS OFFICE: TABPI endeavors to bring together editors working for English-language publications worldwide, and encourage a common dedication to editorial ethics and excellence.- more....

[31 Mar 2008 10:28]

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