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BizTrends 2017

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HP and Midcomp presents new range of HP Latex 300 Series Printers

HP recently announced the new HP Latex 300 Printer Series, a unique printing technology that is helping signage companies and small to medium printing companies easily expand their large-format printing capabilities.
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Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer Series helps low-volume customers efficiently handle more outdoor and indoor applications with improved durability, image quality and a healthier production environment.

Small and medium printing companies have long used traditional solvent or eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. "Small to medium printing companies face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in smaller spaces," said Jeff de Kleijn, director and general manager, Graphics Solutions Business - Sign and Display, HP Asia Pacific and Japan.

"Backed by proven HP Latex Technology, the new HP Latex 300 Printer Series addresses these needs with durable quality and easy operation, helping customers break application boundaries and establish a competitive advantage." With scratch resistance comparable to hard-solvent inks on self-adhesive vinyl and PVC banner users can now consider unlaminated use for short-term outdoor signage.

HP Latex Printing Technology has established a new large-format product category with more than 19,000 units installed worldwide since its introduction in 2008. Offering a complete portfolio for the low-volume market, the new HP Latex 300 Printer Series features a range of machine sizes and production levels to serve customers from small sign shops to higher-volume printing companies.

The new HP Latex 300 Printer Series marks the beginning of unstoppable growth.

Product demonstration: