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#BizTrends2017: Four runway trends for A/W 17
Items are becoming less seasonal, with transitional pieces being favoured over heavy winter items and layering continuing as a crucial direction.
With the move from cocooning, quiet minimalism to materials with a harder edge, we see a decided shift in colour. Highly pigmented tones of emerald and crimson pop will be important for mid-winter, while an array of mid-century brights amps up autumn assortments. Blue and rose pink lend a soft touch, complemented by dove grey and butterscotch. Monochrome statements look especially fresh when incorporating accessories into the styling fold – offering a perfect opportunity for linked selling of sweaters and scarves, as well as coordinating outerwear and bags.
1. Urban Street
Urban Street is a rigorous and youthful story, melding streetwear and active influences. High-end fashion is infused with the style and comfort synonymous with street style, with a blend of easy separates. Louche trousers, long-knit tunics and the perennial puffa jacket create a relaxed and youthful silhouette.
A palette of rich hues is key for embodying the spirit of the Urban Street trend. Both streetwear and sports influences inspire Urban Street's print and pattern story. Bold slogans, branding placements, colour-blocking and graffiti-inspired applications all make a statement, and create a wealth of opportunities for commercial application.
2. The Romantic Explorer
The key directions for this trend is Historical Romanticism and Global Traveller.
Rich jewel tones in deep, saturated hues are added to sumptuous fabrics, in keeping with the season's Historical Romanticism and Global Traveller themes. Deep amethyst works well in plush velvet materials, providing a sense of luxury, while garnet and sapphire are the perfect canvas for fluid silks, emphasising this trend's air of opulence.
a. Historical Romanticism
A delicate look evolves for the Historical Romanticism trend, inspired by past references and details. Light, ethereal shapes are cut in wisps of sheer silk or embellished with glittering beads. Sheer ruffles cascade around shoulders and flowing hemlines, while Renaissance-inspired dresses and coats are embellished with lavish embroideries.
b. Global Traveller
A return to eclecticism and a need for individuality emerges in the Global Traveller trend, reminiscent of loved pieces, collecting and woven into offbeat pairings. Traditional craftsmanship is reworked, creating unexpected contrasts of opulent textures, while gold brocades, sartorial clothes and collectable jewellery appear in extravagant silhouettes.
3. Shake It Up
The Shake It Up! trend can also be split into two sub-trends, Mix & Mix and Studio 54.
A more-is-more mindset evolves from the maximalist theme of the past season, with designers creatively mixing up fabrics, prints and colours in an irreverent potpourri of styles. A carnival of colour and a vibrant play of print-clashing styles shakes up silhouettes for A/W 16/17.
With a fascination for the 1980s still running through collections, combined with a renewed reverence for the influence of David Bowie, disco references are strong this season. Designers combine elements of Studio 54, and a shake-it-up sensibility, resulting in a sexy, irreverent mix of materials, prints and silhouettes.
Eye-popping brights in arresting hues of primary yellow and cobalt, as well as purple and kelly green, punctuate modern collections. These colours are either worn head-to-toe, used in colour-clashing prints, or pieced together in blocks, giving looks for the season a strong and vibrant mood.
4. The Purist
A modern, minimalist look evolves in this elegant and effortless trend. Luxurious materials skim the body, with soft silk crepes and jersey knits used for perfectly proportioned layering pieces. Gentle colours are used in these simple constructions, highlighting the pure artistry of this trend.
A beautiful serene palette evolves for The Purist trend, and is key for a new, modern and minimalist look. From winter white hues to dusted shades of pink, golden olive and warm amber, these elegant hues are worn head-to-toe, and give silhouettes a sophisticated yet zen-like look.
The Purist theme sees an array of understated yet sophisticated print and pattern applications. Soft, low-contrast colour-blocking, slim pinstripes, and metallic surface textures create a modern, refined aesthetic.
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