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Radio showsSpecial sectionsRelated sectorsIn the news | Out of Home company news CrawfordSchools give a lesson in the power of Street Pole AdsTo promote CrawfordSchools open day in Gauteng, ADreach Street Pole Ads was selected as the medium that would make the most tactical sense. The decision paid off as hundreds of families flocked to the open day citing the campaign as a major driver. Eight sites in the main catchment areas of five schools in Johannesburg and Pretoria were used. "We chose Street Pole Ads as it is a highly flexible medium and we had a specific execution in mind. The medium also allows clients to use space beyond the confines of the board. CrawfordSchools is known for being cutting edge, creative and innovative and we believed that a unique, bold execution would suit the brand. And it worked. It even helped boost staff morale and reignite a passion for the brand", said Marthie van der Wat, Marketing Manager at CrawfordSchools. Sandra Reddy, Campaign Manager at ADreach said, "We were pleased with the success of this campaign. It showcased how strategic and creative use of the boards can deliver results". ADreach boasts more than 40 000 sites nationwide making tactical and location-based advertising even more effective.
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