Vehicle branding and transit media specialist Graffiti recently helped get the Orange African Cup of Nations (AFCON) ready for kick-off with the branding of eighteen 42-seater tournament buses. Sponsored by AFCON's exclusive automotive partner, Nissan, the sixteen official team buses have been individually branded with each participating country's flag and country name. A further two official sponsor buses carry just the Nissan sponsorship branding.
Designed by TBWA Hunt Lascaris, the vehicles have all been emblazoned in red and white Nissan branding alongside the perquisite AFCON logo and all feature the well-known Nissan AFCON tournament tag line "Nissan. Let's Get You to The Game." The participating teams were welcomed to the country by their official team vehicles upon arrival at the airport and these same vehicles will be used to transport them to and from all team practises and official tournament games for the duration of the competition.
Commenting on the branded vehicles, Nissan SA General Manager: Brand and Corporate Communications, Dudu Mwelase says, "Having being tasked with the branding of the official tournament vehicles, we knew that Graffiti was one of the few vehicle branding experts that could provide the high quality branding required in the shortest amount of time."
Adds Graffiti Director, Gavin Schlaphoff, "Graffiti was honoured to play just a small role in the preparations for the AFCON Cup and, having branded over 400 team and hospitality vehicles for the 2010 FIFA Soccer World Cup, the branding of the 18 AFCON vehicles was a manageable task."
"The teams worked long hours and, bearing in mind that buses are large vehicles, the branding is a very physically demanding job. But, as we watched the official match broadcast on TV and we got to see the teams arriving in their Graffiti-branded team buses as part of the pre-match build-up, we're exceptionally proud of all our hard work and all the late nights seem that much more worthwhile!" ends Schlaphoff.
For more information regarding vehicle branding and transit media, contact Gavin Schlaphoff at Graffiti on (011) 691 8400/08 or via e-mail at .
Graffiti Graffiti offers a wealth of branding and transport advertising opportunities in the fast moving media sector. We handle all branding, advertising and sponsorship opportunities on smart cars, student cars, trailers, trucks and busses.
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