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Innovation to chew on

How often have you enjoyed a cup of coffee and wished you had some gum on hand afterwards? Thanks to Wrigleys, you can "Start with a coffee, end with an Orbit" every time you visit Seattle Coffee Co. during January and February.

Orbit teamed up with coffee media pioneers, Tag 8 Media, to launch a first-ever sampling campaign designed to get a gum sample in the hands of every customer with every coffee served. For customers on the go, there's a sample attached to the sleeve around their cup and for those enjoying their coffee in store, there's a sample tucked into the specially engineered and patented tag on their coffee cup handle.

Now there's no excuse for customers not to Eat.Drink.Chew Orbit.

"I am so happy to see this great new innovative campaign go live. With the synergy between Seattle coffee and Orbit gum and the great creativity from DDB on the project, getting the message of chewing Orbit sugarfree gum after every drink and meal across to the customer worked out really well. Remember to Eat.Drink.Chew Orbit." - Ashleigh Tomlin, Orbit Brand Manager

Follow Orbit on @OrbitGumSA or

Released by Tag 8 Media
021 418 0872

Posted on 11 Jan 2013 01:03

Tag 8's press office

Tag 8
Tag 8 are a core team of strategic thinkers, media experts, project managers and creative problem solvers.We collaborate with best-in-business partners in technology, digital and media to deliver connected solutions.