Graffiti creates rhino-hype with branded Rhino Force vehicle

Well-known for their red, black and white beaded bracelets, Rhino Force donates the funds from the sale thereof to anti-rhino poaching initiatives that actively combat the illegal trade in rhino horn and who help protect these endangered animals on the ground. Rhino Force aims to sell 1-million bracelets by the end of the year and to date has raised over R3-million for the protection of the rhino population in South Africa.

The branded Mitsubishi is yet another tool used to help deliver Rhino Force's powerful message and to generate further interest and awareness around their environmental protection initiatives. Used specifically as a branding tool at various fund-raising seminars, presentations and events as well as an eye-catching delivery vehicle with which to transport thousands of beaded bracelets each month, the vehicle has garnered a great deal of interest with numerous people asking where they too can get their vehicles rhino-branded!

Comments Rhino Force co-founder Joanne Lapin, "Mitsubishi has very generously partnered with us by not only supplying us with the vehicle, but they also do a great deal to support the sale of the Rhino Force bracelets and promote our cause through their dealerships. Graffiti has joined in this effort by providing us with the most magnificent branding for the vehicle, helping us to create a very powerful presence wherever we go. We have had people asking us where they can get rhino branding for their vehicles too - it has created such a fantastic impression!"

Add Graffiti Director Gavin Schlaphoff, "There's no need to elaborate on the dire situation for our rhino species and the hugely positive work that Rhino Force is doing to help protect our rhino. Graffiti is incredibly supportive of their efforts and the branding of the vehicle was one very small way in which we could demonstrate our solidarity for their work. As a result of the overwhelming positive response we've had to the branded Triton, we are hoping to launch a range of rhino decals that consumers can purchase for their own vehicles. The profits thereof will go directly to Rhino Force's environmental initiatives thereby allowing us to further aid their cause."

To find out more about Rhino Force and their conservation efforts, visit www.rhinoforce.co.za. To obtain more information on vehicle branding and transit media contact Gavin Schlaphoff at Graffiti on (011) 691 8400/08 or via gavin@graffiti.co.za.