Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.
The package consists of the 10mx16m Sandton Close building wrap on the corner of Grayston and 5th and Guerrilla's 5x9m impact billboard on Grayston Drive and Helen road. The package allows advertisers to own two major arterial entrance points to the Sandton CBD i.e. the Sandton Drive entry and the M1 entry. This effectively gives and advertiser unrivalled coverage of the Sandton CBD at an attractive price whilst giving a brand elevated status and clutter breach through impact - the best of both worlds.
Telmap also used street pole ads to increase reach across Johannesburg thus executing a hugely successful outdoor campaign with a balanced mix of reach and impact whilst fitting within a tight budget.
The campaign included radio traffic sponsorships and a small mobile component and has seen Telmap enter the local market with a bang, reaching big brand status in navigation in only one month. In addition to brand profile being considerably raised; the downloads of the app reached 60,000 in the month of September, proving the efficacy of using impactful outdoor in the mix for any product.
"Our mini-package in Sandton mixes two great sites that offer reach and impact, unrivalled by many other media owners. This package was able to boost Telmap's brand profile whilst reaching thousands upon thousands of upper LSM users of smartphones in a cost effective manner without sacrificing impact, which is necessary in this day and age to cut through the '3x6' clutter," said Matthew Palmer - Director of Advanced Assault Ops at Guerrilla IMC.
With the sheer number of 3x6 Billboards cluttering Jo'burg, clients and agencies' constantly need to seek outdoor that offers a strategic solution to the brand's needs and cut through this clutter.
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