Vehicle branding and transit media specialist Graffiti has taken its expertise off-road as the branding company takes responsibility for branding all of the Nissan Navara racing vehicles, as well as all the team support vehicles, for the Regent Off-Road Racing Team.
The branding sponsorship sees Graffiti wrapping each of the Regent race vehicles at the start of the year with updates and touch ups to any damaged portions of the branding taking place after each of the eight national racing events. In addition, Graffiti supplies the technical team with pre-cut vinyl sticker sets which allows the team to clean up the vehicle branding on the race cars following each event.
Comments Regent Racing Team Principal Terence Marsh, "Graffiti is an invaluable partner as they obviously provide us with our Regent Racing identity. Their high-quality materials and workmanship make them the ideal branding partner for our race vehicles since the nature of the sport is such that they invariably take a bit of a beating during each race. Their pre-cut vinyls also make repairs to the branding far easier and more convenient for us to do on-site after each race."
Adds Graffiti Managing Director, Gavin Schlaphoff, "Every boy wants to be part of a racing team so Graffiti was only too thrilled to partner with the Regent team! It was however important that we gave the racing vehicles the best possibility to withstand the inevitable knocks that come with off-road racing so, as with all our vehicle branding, we used only the best-quality vinyl on all their vehicles."
The bold blue and yellow Regent Racing vehicle branding was conceptualised by Graffiti's in-house design team with the emphasis on incorporating all the various sponsors whilst still creating an impactful look and feel.
Ends Schlaphoff, "We collaborated with the Regent team on their technical and placement requirements for the branding, as well as how they envisaged the ultimate team look. The result is certainly bold and eye-catching and we hope to see those particular colours first across the finish line at every race event."
For more information on the Regent Racing Team visit www.regentracing.co.za. For more on vehicle branding and transit media contact Gavin Schlaphoff at Graffiti on (011) 691 8400/08 or .
Graffiti offers a wealth of branding and transport advertising opportunities in the fast moving media sector. We handle all branding, advertising and sponsorship opportunities on smart cars, student cars, trailers, trucks and busses. All formats offer a compelling and powerful media proposition for effective advertising, with innovative and eye-catching opportunities for advertisers.- more....
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