Vehicle branding and transit media specialist, Graffiti recently gave Cotlands a bold new look by branding 13 vehicles with the NGO's well-known, bright orange logo. The fully-sponsored branding exercise afforded Graffiti the opportunity to give the children's organisation a uniform look across all its vehicles countrywide whilst at the same time providing the brand with a recognisable identity when operating in various communities around the country.
The Cotlands vehicles are used primarily to collect charitable donations from clients, transport children to- and from hospital and to transport the Cotlands caregivers and nursing staff on home visits. Graffiti undertook to wrap the entire fleet, spread across Johannesburg, KwaZulu-Natal, Western Cape and East London. They even managed to gain sponsorship from other companies such as Vision Signs in East London, who took care of the branding of vehicles in that particular region on behalf of Graffiti.
Commenting on the exercise, Cotlands chief executive officer Jackie Schoeman says, "We are exceptionally grateful to Graffiti for their generosity in providing us with our new-look vehicles. The reaction to our branded vehicles has been quite overwhelming - people recognise us as we head into the communities and welcome us. Graffiti has given the brand a recognisable face and allowed people to be more aware of our staff and their presence and the work they do in their communities."
Graffiti Managing Director, John Rice adds, "Cotlands does such incredible work at grassroots level within the poorest communities and we wanted to do something that could show our appreciation for all their great efforts. Branding the vehicles was a small gesture of thanks for their dedication and commitment to our country's neediest children."
For more information on vehicle branding and transit media contact John Rice at Graffiti on (011) 691 8400/08 or .
Graffiti offers a wealth of branding and transport advertising opportunities in the fast moving media sector. We handle all branding, advertising and sponsorship opportunities on smart cars, student cars, trailers, trucks and busses. All formats offer a compelling and powerful media proposition for effective advertising, with innovative and eye-catching opportunities for advertisers.- more....
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