The mystery is over. After sifting through many entries Loerie judges finally gave the ADreach Street Pole Ad award to Ogilvy Cape Town for Stimorol's Mega Mystery, 'You Decide the Flavour'.
Along with the prestigious prize, the winner will automatically be entered into the Outdoor Advertising category at the Cannes Lions International Festival of Creativity. In addition, the winner receives an all-expenses-paid trip for two to the event in Cannes.
"The campaign concept and medium worked perfectly together. This was a seamless combination of creative thinking and tactical media selection. It's a level of creativity that ADreach supports wholeheartedly," says, Brad Fisher, CEO of ADreach.
The ADreach Integrated Campaign Award also went to Ogilvy Cape Town for Carling Black Label "Be the Coach". This year's Grand Prix winner, South African Breweries, will receive R100,000 worth of Street Pole Ad media space with ADreach.
With 2013 Loeries behind us, ADreach congratulates all the winners and looks forward to a new year of fresh ideas and winning entries.