Showcasing the power of creative thinking and strategic media choices, Posterscope made sure the launch of the new Ultimate Spiderman TV series would not go by unnoticed.
With a cut-out Spiderman hanging seamlessly above boards advertising the new show, the campaign proves the benefits of using a medium to its greatest strengths.
"With the launch of the brand new Spiderman series on 01 September , we wanted maximum reach and frequency and with this Street Pole campaign, we got it. Spiderman seemingly jumping from pole to pole made complete conceptual sense. It met the brief we got from Disney in a big way", said Donald Mokgale, OOH Strategist from Posterscope.
With 177 signs across Gauteng over the month, and still flighting, ADreach is helping to reinforce the "Ultimate " in this Spiderman campaign.
ADreach is South Africa's leading Street Pole Ad company.
For more information on Street Pole Ads, visit www.adreach.co.za