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Embracing South Africa, one township at a time

Multichoice launched Mobile Trailer Units at Maponya Mall, Soweto in 2011 - an experimental test campaign that ticked all the boxes for the client.
With the assistance of Moving Ads South Africa, Multichoice introduced the novel and ingenious concept of service centres to South African townships starting with the monolithic South West Townships. The trailers were strategically placed in the parking lots of busy shopping centres like Maponya, Jabulani, Bara and Dobsonville.

In its endeavour to promote accessibility, increase reach, provide efficient service and to partner with new subscribers, Multichoice is bringing its service and products to the people. The mobile trailers, manned by well-trained Moving Ads brand talent, serve as information, service and support centres, brand points and sales outlets.

Customers can learn more about DStv bouquets, DStv Mobile products, pricing as well as experience the brand first hand, right in their backyard, well almost. Not only that, by interfacing with brand educators, consumers get product demonstrations using the latest state-of-the-art gadgetry. This is coupled with fun-filled competitions where customers get a chance to win decoders and other valuable prizes.

Embracing South Africa, one township at a time - Moving AdsEmbracing South Africa, one township at a time - Moving Ads
Embracing South Africa, one township at a time - Moving AdsEmbracing South Africa, one township at a time - Moving Ads
Embracing South Africa, one township at a time - Moving AdsEmbracing South Africa, one township at a time - Moving Ads


    
 

Moving Ads' press office

Moving Ads
Moving Ads
Moving Ads is an outdoor media outfit that specialises in innovative media solutions. The truck medium is our flagship brand - it's an interactive advertising and activation platform that offers many potential uses.
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