Any person, no matter their age, gender or socio-economic standing can be affected by depression or anxiety. This is made worse in today's pressured times as there is a direct link between stress and clinical depression (physiologically, stress hormones may, over time, lead to depression or anxiety in certain people). Unfortunately one of the problems which exist is that society still remains largely silent when it comes to mental illness. This silence is often due to a lack of understanding and a certain stigma that perpetuates the belief that these people are unstable, violent or even dangerous.
With this in mind, there is a definite increasing demand for greater awareness, as well as educational campaigns focused on educating and informing those living with a mental illness and those close to them.
To this end, ADreach
has partnered with the South African Depression and Anxiety Group (SADAG)
to enter into a Street Pole Advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period.
In this regard, ADreach
has generously agreed to cover the rental and print costs for 100 posters, each of which features a straightforward yet powerful message, aimed at increasing awareness and understanding with regards to mental illness. SADAG
is one of Africa's largest mental health support and advocacy groups, offering comprehensive mental health information and resources offering assistance individuals, family members and loved ones.
"As a socially responsible company, ADreach
's primary objective with this campaign is to create a real awareness with regards to the existence of mental illness in South Africa and to play a significant role in encouraging people to seek help and support," says Brad Fisher, CEO of ADreach
For more than 18 years SADAG
has been at the forefront of providing counselling services, mental health awareness programmes, powerful media campaigns, school talks and rural outreach initiatives to thousands of patients, families and communities across South Africa. SADAG
boasts over 180 Support Groups nationwide, and has an extensive referral guide, reaching into the most remote regions of the country. The Mental Health Counselling Centre and toll free Suicide Crisis Line are operated by highly trained counsellors and run every day between 8am and 8pm.
According to Roshni Parhboo-Seetha, SADAG
Project Manager, "SADAG
feels it particularly important that mentally ill individuals, and those close to them, understand that mental illness is nothing to be ashamed of. They need to be made aware of the fact that they are not alone and that help is available. This campaign has given us the opportunity to publicise our helpline number, thereby encouraging people to call when needed. For those afflicted and affected by mental illness, life can be rather lonely, and SADAG
offers them the support that they so desperately require."
In conclusion, Roshni says, "Judging by the response we have received so far, I believe these announcements really are helping many people. We are very grateful to ADreach
for the sponsorship, as we just know that this campaign will assist us in the dissemination of our message and helpline."