Michael de Charmoy has been promoted from COO of Primedia Outdoor to CEO. The appointment was announced yesterday, 16 February 2011 by Steve Ratlou, executive chairman of Primedia Out of Home, who appointed de Charmoy as COO
in July 2010, following the resignation of the former CEO in April 2010.
Michael de Charmoy
On a management level, de Charmoy is supported by Peter Lindstrom as the sales and marketing executive.
De Charmoy was appointed as the CEO at Primedia Face to Face in February 2009, when the business unit had lost its way. He re-structured the business and brought back confidence to the team.
Ratlou says that de Charmoy has made great strides in improving the overall performance aspects of Primedia Outdoor since his initial appointment. "He has taken a tough stance on the business and is making positive inroads every month to ensure it continues on its upward growth path."