Orange Botswana has decided to use outdoor advertising as a primary medium for the promotion of the concert and many of Alliance Media's Botswana isoutdoor advertising sites have been chosen for the campaign. The sites selected are large format, bold iconic sites which tie in with the Orange brand and with the 'coolness factor' associated with the Shaggy name. Orange Botswana has in the past brought other international acts to the country, as well as being involved in exporting local Batswana talent to Europe. This foray into the arts has proved a successful community project and ties in with Orange's commitment to be a part of the social upliftment of Botswana.
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