Tractor erects biggest site in Cape Town!

Located on the construction hoarding surrounding the new 68 000-seater FIFA 2010 stadium currently being constructed in Green Point, the site measures in at an impressive 750m², making it without doubt the largest sign ever erected in the City of Cape Town. The site itself targets all commuters travelling along the Western Boulevard as well as individuals visiting the busy entertainment and lifestyle areas of Green Point and the V&A Waterfront.

Hunters Dry Cider has utilised this site as a launchpad for their brand-new “Cooling Cape Town” campaign which commenced on the 1st of August. The powerful creative was designed and conceptualised by BBDO Cape Town. Johan de Wet, Account Director for Hunters, had this to say: “BBDO and Distell were very excited when we heard about the opportunity to brand the Green Point Stadium hoarding. This is now officially the largest outdoor media site in Cape Town and we are very proud to have Hunter's associated with such an iconic site.”

The site took just under five days to erect and took a team of over 20 individuals to flight.

“Tractor Outdoor has always prided itself in being able to secure and manage the most iconic sites in Cape Town,” says Simon Wall of Tractor Outdoor. “We pride ourselves on being able to continually deliver effective, iconic signage solutions for our clients in Cape Town under what is widely regarded as a restrictive and bureaucratic outdoor environment. We are proud to be associated with the Green Point Visitors Centre and will continue to work with them to come up with further creative ways of funding this fantastic project. We would further like to thank the City of Cape Town for working with the Green Point Joint Venture to ensure that this project was a success.”

For more information contact Kath Zietsman on 021 4260087 or Kathryn@tractorgroup.com.