La Lucia Mall is the latest mall in the Investec portfolio to grant permission to POP Outdoor to install one of its POP Scroller units. The unit is positioned at the primary vehicular entrance and on a busy Saturday morning, shoppers cannot miss this great site.
POP Outdoor can now offer marketers 4 scrolling advertising opportunities at the recently extended and very upmarket La Lucia Mall. This mall services the affluent Durban North, Glenashley, La Lucia and Umhlanga Rocks areas and offers a much more laid back shopping experience than the vast Gateway Shopping Centre in Umhlanga. Dischem and Mr. Price Sport have recently taken advantage of the additional space at the mall and together with American Swiss, Clicks, Markhams, Pick n Pay, Red Square, Stuttafords, Truworths and Woolworths continue to attract shoppers to this stunning shopping precinct.
La Lucia Mall was the very first shopping centre of its kind in Kwazulu-Natal, first opening its doors for trading in 1974. The centre has undergone four extensions and refurbishments to date keeping pace with the rapid growth of the area and to meet the needs of the growing shopper's market. Most national retailers operate at the mall and offer shoppers a broad range of products. For over 3 decades, La Lucia Mall has and continues to provide an exciting offering to its shoppers in all categories from fashion and beauty, food and home wares to travel and so much more.
POP Outdoor now offer a variety of advertising opportunities at most of Investec's premier properties including Brooklyn and Kolonnade Malls in Pretoria, Northgate in Johannesburg, Waterfall Mall in Rustenburg and the largest mall in this area, City Mall in the growing Klerksdorp area, La Lucia Mall servicing La Lucia and Umhlanga, Game City in Durban central, Beacon Bay Retail Park in East London and Walmer Park in Port Elizabeth.
POP Outdoor are continuing to expand its network of malls and can now offer advertisers coverage at most of the country's premier malls across the entire LSM spectrum. Its POP Scroller units scroll four posters and research has proven conclusively that the scrolling motion increases noting up to 4 times higher than static billboards.
Advertisers will be able to place their products at La Lucia from 1 April and can book space now for the remainder of the year.
Visit our PRESS OFFICE: Influence over 500 million shoppers at the country's premium malls. Destination Media specialists providing your brands with the “last opportunity” to influence consumers. Malls today… new Destinations tomorrow!- more....
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POP Outdoor can now offer marketers 4 scrolling advertising opportunities at the recently extended and very upmarket La Lucia Mall. This mall services the affluent Durban North, Glenashley, La Lucia and Umhlanga Rocks areas and offers a much more laid back shopping experience than the vast Gateway Shopping Centre in Umhlanga. Dischem and Mr. Price Sport have recently taken advantage of the additional space at the mall and together with American Swiss, Clicks, Markhams, Pick n Pay, Red Square, Stuttafords, Truworths and Woolworths continue to attract shoppers to this stunning shopping precinct.
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