Did you know? - Facebook is the most visited website in South Africa, far surpassing Google, and that South Africa has the eighth biggest user database (in excess of 650,000 users) on Facebook and that Facebook grows internationally at a rate, in excess of 250,000 users per day?
That's right - South Africans have taken to the Facebook phenomenon. Whilst various companies have elected to bar its use, Popimedia understand its significance and have accordingly launched a subsidiary company - Popimedia Innovations, to cater to this market.
Ryan Silberman, COO of Popimedia, says that “Facebook is its own world where users can, and do, spend the entire day. They are able to keep up to date with their network of friends, view pictures posted, see what events are taking place, RSVP to those events and be consumed and connected by any number of applications available on Facebook.”
Popimedia Innovations, has developed various applications for both business and fun. We understand the unique touch points available to reach potential customers and are able to rapidly implement our client's requirements to take advantage of this.
Daniel Levy, CEO of Popimedia, says, “We believe in empowering our clients by making their products available to a significant strategic target audience.” Levy explains: “Prior to cell phones, people had no choice but to contact an individual at their home or place of work, however, nowadays people rarely contact the location but the person directly. Similarly, if Google is considered the 'yellow pages' of the internet, then Facebook can be considered the 'white pages'."
Levy believes the desirability to advertise on Facebook will be as a direct result of the advertiser's ability to target this extremely specific target audience and be in a position to measure the results. Levy says, “Maybe that's why Microsoft bought 1,6% of Facebook for $240 million!”
Let Popimedia Innovations assist you and your company by tapping onto the 650,000 (and growing daily) South African Facebook users waiting to hear about you!
Visit our PRESS OFFICE: Popimedia is a niche media company that is partnered with Tempest Sixt Car Hire as its exclusive 3rd party advertising partner and sells media space on and in its fleet of cars; its kiosks and website.- more....
Connected by: Uninet
That's right - South Africans have taken to the Facebook phenomenon. Whilst various companies have elected to bar its use, Popimedia understand its significance and have accordingly launched a subsidiary company - Popimedia Innovations, to cater to this market.
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