Out-of-home media owner Guerrilla-IMC is celebrating its 10th birthday this year. Founded in 2007 by media entrepreneurs Neil Clarence and Daryl van Arkel (in van Arkel's garage while both were employed in other sectors), the company has grown into one of the most inventive and resilient players in the OOH space.
From an initial holding of eight A0 light boxes at Cedar Square, to a first wrap at Hype Park Corner, to pioneering the Tuk Tuk media space, the company has never stopped innovating. With a solid holding of 30 “mega-format” sites Guerrilla has grown year on year, and now as the company turns 10, has a renewed focus on expansion.
Two major focus areas are the development of an 8,000 ATM screen holding and reinventing construction media.
To celebrate its 10th birthday Guerrilla has revamped its CI and is on a hiring spree, with a number of big name players lined up to join the company.