Power Play chooses 3D advertising with Prime360Media

Prime360Media’s 3D unit is an LCD screen that displays ads in 3D with no need for 3D glasses, making visuals richer and more lifelike, advertising more entertaining, and advertiser’s messages more arresting. The units create a real “wow” effect that doesn’t just deliver the advertiser’s message to the target market, but that does so with such a significant impact that the audience is not likely to forget the advertising message. The units are also ‘live’, which means that it is possible to change material at the push of a button, thus allowing for enormous flexibility in a campaign.

Power Play’s campaign, which will run in March, April and November 2007, will be screened on 3D units in Look and Listen and Reliable Music Warehouse stores around South Africa. This is with the aim of promoting awareness of Power Play among the youth market.

For more information about how you can bring your next campaign to life with Prime360Media, contact Elna Latchman on 011 312 0067 or at elnal@cinemark.co.za.