Many of you hear buzzwords flying around these days like IPTV, DSN and OTT, without the slightest idea of what it is and how it can help your organisation get a step ahead in the cut-throat industry we call life. The fact is, if you want your organisation to evolve and survive the explosion that change technology has brought to life over the last few years then you would need to know what all of this means and the impact it holds for your business.
At Global Access we track the latest trends in technology, especially when it comes to digital signage solutions and communication platforms in order to not only keep up with the times, but to stay one of the industry leaders in South Africa. That is the reason we can assist our clients with confidence and present technology solutions to them that we feel confident are 'future-proof' and tailor made to suit their business needs.
So what does the future hold?
A huge shift is underway. Boundaries are blurring between digital assets and physical resources. Even between enterprises and their customers, suppliers and stakeholders... IT strategy and business strategy are no longer separate; they have actually become inseparable. And this is the mind-set that we see across the digital spectrum.
In many ways, digital is unlocking a renaissance for large companies, allowing them to reconnect with what made them industry leaders in the first place. Many will use their new digital prowess as a potent differentiator - resetting the bar for consumer interactions, providing unprecedented levels of supply chain effectiveness or even developing ground-breaking new pricing and sales strategies.
The fact is that if you are not diving into the technology of digital signage you are falling behind with each day passing. Digital technology is no longer something we just incorporate into our businesses; it's about how we use that technology to reinvent our organisation in order to get in front of the dramatic changes that technology is creating. The opportunity to shift from disrupted to disrupter cannot be overstated.
Currently the need to loop insights immediately back into the decision-making process, is becoming one of the most important needs from digital signage users. Another trend fast becoming a norm is face-recognition and scanning software on digital signage displays that could monitor and gather info on people watching the screens. This info includes gender, age, race and time the viewer spent watching the screen.
Internet Protocol Television or IPTV, is growing at a massive rate in Africa currently as broadband and fiber are becoming better and more readily available. But OTT, or Over-The-Top TV is also fast gaining ground. These two sectors will still grow exponentially over the next five years at least and should be a must for any corporate to look at when considering how best to implement a digital communications platform in their organisation.
Interactive kiosks and digital signage displays will become industry standards as pinpoint marketing is implemented, with campaigns speaking to each particular customer as they enter a store, and data integrations will continue to improve product manufacturing and retail relationships.
Digital signage can increase
- Brand awareness with 47.7%
- Purchase amount with 29.5%
- Sales with up to 31.8%
- Instore traffic with 32.8%
Recent studies have shown that companies with high employee engagement frequently demonstrate higher levels of operating income and growth in earning per share than those found to have low levels of employee engagement. For this reason there is also a forcible push towards Digital Signage solutions for internal communications over the next five years and will steadily grow as newer technologies come out.
For more information on how to best implement a digital signage network or see what type of digital solution your organisation could benefit from, contact us today and our network planners would be gladly assist in finding you the right solution to your needs.
Posted on 15 Aug 2014 12:39