The Creative Circle Ad of the Month results for June 2014 have been announced, and chairperson for the advertising judging panel that month, Kirk Gainsford - Lowe CT comments: "All in all the panel felt that there was some good work, congratulations to all the winners."
| Category | June 2014 |
|---|---|
| 1. Independent Newspapers/Cape Argus "Crimea/Marikana Massacre/Marathon Bombing" - KingJames CT | |
| 2. 5FH/Lovers Plus Condoms "Dream Job/Dream Holiday/Dream Car" - Joe Public | |
| 2. Xtra Space "Inheritance/Indiana/Twins/Rocker - Y&R SA | |
| Radio | 1. Adcock Ingram/Digesticare "Answering Machine/Coffee Shop/Office Suck Up - Coffee Shop" - Lowe & Partners JHB |
| 2. Colgate Slimsoft Toothbrush Lunch Specials/Signature Dishes/Set Menu" - Y&R SA | |
| Out of Home | Not enough entries - held over to next month |
| Experiential | 1. Coca-Cola ZA "A Rainbow for the Rainbow Nation" - FCB JHB |
| 2. Joburg Zoo/Night Tour "See what comes out at Night" - Y&R SA | |
| 3. Wrigley's/5 Gum "Amplify your senses" - DDB SA | |
| 3. Tiger Brands "The Tiger Alphabet" - TBWA Hunt Lascaris JHB | |
| Film | 1. Flight Centre/Student flights "Grandma/Grandpa" - TBWA Hunt Lascaris JHB |
| 2. Multichoice/DStv "Couple/Mother & Son/Father & Son" - Ogilvy JHB | |
| 3. Volkswagen/VW Genuine Parts "How a Pirated Movie Sold Genuine Parts" - Ogilvy CT |
| June 2014 advertising judges |
|---|
| Kirk Gainsford, Lowe CT (Chair) |
| Safaraaz Sindhi, Net#Work BBDO |
| Festus Masekwameng, Mojo |
| Stuart Stobbs, 1886 FCB |
| Peter Little, Ogilvy |
| Kate Glover, Joe Public |
| Kevin Kleinhans, Global Mouse |
| Matt Martin, Promise |
| Bibi Lotter, Y&R |
| Julia Rutherford, Ireland Davenport |
| Category | June 2014 chair comments |
|---|---|
| The winner in print was for the other newspaper in Cape Town and was unanimous, well done King James. We awarded two 2nd places and no 3rd place. We felt that they deserved to go through to Ad of the Year and special mention was made of the craft and story telling of the XtraSpace campaign from Y&R. | |
| Experiential | We all believed experiential to be the freshest and most interesting category, with FCB's Coke Rainbow a clear winner. But much of the other work was really interesting to see. Well done to all. |
| Film | The winner in film was also not debated, Flight Center, the panel's favourite, congratulations TBWA Hunt Lascaris. It's a simple, fun campaign and good to see big ideas and small productions still win. DStv is a beautiful and brave campaign, that doesn't feature the shows, rather the human responses to them. |
| Radio | Lowe JHB won 1st for radio, a funny campaign for Adcock Ingram, that makes you cringe a little. And second to Y&R. We didn't award a 3rd place in radio. Thank you again to the panel and Lowe JHB for hosting us. |
Congratulations to all concerned.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
