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OOH company news

The Marketing Kraal: Elevating brands and empowering communities

Issued by: The Marketing Kraal | 10 Jun 2014 11:27
The Marketing Kraal is not only elevating brands with its cost-effective media platforms, but is also working hard to empower communities in South Africa.

Lawrence Nthoke (Middle) with Lebona Moleli and Teboho Mathopo of The Marketing Kraal
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Lawrence Nthoke's branded container
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Lawrence Nthoke's container with e.tv advertisement
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Making use of its highly impactful media platforms, The Marketing Kraal is not only offering advertising media solutions for its clients but has also been empowering communities in the townships and rural villages through its site owner fee program. Since its inception in 2007, the company has been contributing at least 10% of its advertising media revenue to many container and wall mural site owners. This has consequentially contributed towards the socio-economic upliftment of the previously disadvantaged South African communities.

"Mr Lawrence Bongani Nthoke is one such beneficiary of the site owner fee program. Lawrence has been a proud owner of a Hair Salon Container in Pimville Soweto since 2003. The Marketing Kraal approached Lawrence in 2010 to utilise his container for advertising purposes. To date, he has been one of our many proud and trusted site owners," says Lebona Moleli, CEO of The Marketing Kraal.

"With the rental fee received from The Marketing Kraal, I have managed to buy equipment and hair products for my hair salon and this has significantly improved my cash flow. The advertisement on my container has also attracted customers to my salon and has enhanced the image of the salon, says Lawrence. The colourful advertisement on my container has been the talk of my neighbourhood ever since The Marketing Kraal approached me way back in 2010," concludes Lawrence.

The Marketing Kraal is a 100% black-owned proudly South African Media Company that has assisted many South African brands to connect with their consumers within the fast growing township and semi-urban markets.

"The company's media platforms include billboards, container adverts, container billboards, wall murals, building wraps and street pole ads. Our key competitive advantage has been the 360-degrees knowledge and understanding of the township market. Our sites are selected strategically for our clients based on the marketing and communications objectives of their campaigns but our socio-economic contribution to our communities has also been our priority," concludes Lebona.

For more information about The Marketing Kraal, visit www.themarketingkraal.co.za


The Marketing Kraal's press office

The Marketing Kraal
The Marketing Kraal is a black owned Out Of Home Advertising and Media Company based in Midrand, Johannesburg. We provide cost effective but impactful media platforms and solutions for our clients.
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Andre Luis Santos
I'm glad to see others Elevating Meaningful brands.

STANCE| Las Vegas Branding Agency| Elevating Meaningful Brands |

Posted on 11 Jun 2014 16:48