For moms, indulgent moments are hard to find. That's why 34 and Lindt developed a Mother's Day campaign that spoils moms with a good read and the irresistibly smooth taste of Lindor.
To keep the campaign top-of-mind in the lead-up to Mother's Day and to get shoppers to interact with the brand in non-traditional channels, 34 negotiated partnerships with Vida E Caffè and Exclusive Books.
Whether enjoying a skinny latte or escaping into the pages of a good book, shoppers can take a me-moment on one of the red Lindt couches installed at flagship Exclusive Books and Vida E Caffè stores around the country.
The Lindor Mother's Day campaign, which launched in April, offers shoppers a one in five chance to win one of 30,000 books valued at R150 from Exclusive Books when they buy Lindor and enter.