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34 delivers ambient media Lindt zones for moms

Issued by: 34 | 12 May 2014 11:04
For moms, indulgent moments are hard to find. That's why 34 and Lindt developed a Mother's Day campaign that spoils moms with a good read and the irresistibly smooth taste of Lindor.
To keep the campaign top-of-mind in the lead-up to Mother's Day and to get shoppers to interact with the brand in non-traditional channels, 34 negotiated partnerships with Vida E Caffè and Exclusive Books.

Whether enjoying a skinny latte or escaping into the pages of a good book, shoppers can take a me-moment on one of the red Lindt couches installed at flagship Exclusive Books and Vida E Caffè stores around the country.

The Lindor Mother's Day campaign, which launched in April, offers shoppers a one in five chance to win one of 30,000 books valued at R150 from Exclusive Books when they buy Lindor and enter.

34's press office

At 34 we specialise in developing strategically-aligned creative that enhances brands in the retail space and delivers sales.
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Read more: Lindt, vida e caffè