#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery.
New appointments at Ogilvy

Ogilvy has announced three new senior appointments that deepen the client-centric approach at the recently re-founded agency...

Issued by Ogilvy & Mather 12 Jul 2018


I interviewed Buys and Albertyn as part of our Women’s Month coverage to find out what it means to them to be joining the recently re-founded agency, now a fully integrated global creative network, at such a time as this…

Tassin Albertyn and Vicki Buys
BizcommunityCongratulations on your appointment. How do you feel about it?

VB: It’s an amazing opportunity and an honour to be in this role. I’m excited to bring what I uniquely possess to the role and be a part of the local Ogilvy story.

TA: After a month into the role, I’m excited to say that Ogilvy definitely lives up to its reputation. The agency has a diverse, fast-paced and solution-driven culture. It has definitely exceeded my expectations and I am excited to see how this role evolves over time.

BizcommunityWhat does your new role entail and what are you looking forward to?

VB: I will be leading the Ogilvy team in Cape Town, a fully integrated business, and am looking forward to driving home what we started under Luca’s leadership in the reorganisation of our business into one consolidated, integrated agency.

TA: My role as head of delivery is to maximise efficiencies and identify and streamline inefficiencies to make sure the agency runs at an optimal pace. I’m looking forward to streamlining processes and contributing to a customer-centric delivery approach.

BizcommunityWhat excites you most about Ogilvy, being part of a fully integrated global creative network, and where the recently re-founded agency is going?

VB: It’s a very exciting time to be inside Ogilvy – and especially in the driver’s seat.
We have the opportunity to make a real and meaningful change to the way we operate and to how we meet our client needs as a modern marketing agency. We have the opportunity to shape the way the business does things internationally as right now we are all in the same boat.
TA: Ogilvy has so much history and knowledge that very few integrated agencies have been able to maintain. It’s exciting to be part of an agency that values knowledge sharing from around the world.

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BizcommunityWhat do you love most about your career and specialised field?

VB: I love the people I get to work with – from internal agency partners to other partner agencies, to production companies and of course our clients!
Advertising can never be a job. It’s a way of life and a way of seeing the world.
TA: I love the ever-changing environment. The ability to study the way teams operate and find practical solutions is one of the things I value the most about my role.

BizcommunityWhat did it take to get to where you are today?

VB: Passion, commitment and an unwavering knowledge that this is what I was meant to do.

TA: A positive attitude, hard work and a healthy appetite for change.

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BizcommunityComment on the current state of advertising and what its future looks like to you.

VB: It’s a very interesting time.
Many agencies are not going to make it through this next period without a drastic understanding of the changing landscape, the changing needs of our clients and an ability to react to this – without losing the very reason we exist – to tell compelling brand stories.
TA: To survive this age of instant gratification, I believe agencies will need to adapt to a new way of delivery and have a strong focus on building a programme office that drives agility.

BizcommunityWhat’s at the top of your to-do list in your new position?

VB: Driving the change of ‘One Ogilvy’ throughout our organisation.

TA: Growing solution-driven, customer-centric behaviours within the agency.

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Following last week's announcement of Elouise Kelly's appointment as the new MD of Ogilvy Johannesburg, we found out why she's honoured to take on the role and drive the 'One Ogilvy' and 'Next Chapter' initiatives, which are in turn driving the evolution of the agency for Ogilvy South Africa...

By Jessica Tennant 13 Apr 2018


BizcommunityWhat are you currently reading, watching and/or listening to for work?

TA: I have been catching up on some Ogilvy treasures. My latest obsession is Wallop! An advertising phenomenon called Rightford, Searle-Tripp & Makin.

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What better way to celebrate Ogilvy's current successes than by hosting the book launch about the men who started off father agency Rightford, Searle-Tripp & Makin...

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BizcommunityTell us something about yourself not generally known.

VB: I dream of a world where a good old handshake replaces the confusing kiss-on-the-cheek greeting!
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About Jessica Tennant

Jess is Marketing & Media Editor at Bizcommunity.com. She is also a contributing writer.
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