#Prisms2017 winners: Burson-Marsteller Africa
Winners of the 2017 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Park House of Events on 6 May 2017 following its two-day annual conference...
6 May 2017
This year Burson-Marsteller won the Gold Award for 'African Network of the Year' for a second year in a row. Ruth Kolevsohn, chief operating officer at Burson-Marsteller Africa tells us what winning the award means for the firm and what they plan to do going forward to keep winning these types of prestigious awards.
We are thrilled to have received the Gold Prism Award for 'African Network of the Year' for the second year in a row. Our commitment to growing partnerships has underpinned Burson-Marsteller’s activities across Africa and this award is a tribute to our partners and to every member of our African team, in all 53 countries we cover on the continent.
Ruth Kolevsohn, chief operating officer at Burson-Marsteller Africa
As a communications network, we are proud to have been nominated for and to have won a number of Prism awards in recent years, in recognition of the work we do for our clients.
'African Network of the Year':
- 2017 - Gold Award winner in the 'African Network of the Year' category
- 2016 - Gold Award winner in the 'African Network of the Year' category
- 2015 - Special mention in the 'Africa Consultancy of the Year' category
- In 2017, we won a bronze Prism award in the 'Business-to-Business' category for our work with SES, across 15 markets in Africa
- In 2015, we won the gold and bronze awards in the 'Media Relations' category:
- We won a gold Prism Award in the 'Media Relations' category for successfully launching the Paramount Group Anti-Poaching Skills and K9 Training Academy
- We were awarded a bronze Prism Award in the 'Media Relations' category for the inauguration of the First Automotive Works (FAW) production plant in Port Elizabeth
- In 2013, we were awarded a bronze Prism Award for Ben10 in the 'Launch of a New Product' category
One of our greatest achievements was realising many years ago that Africa was a large, untapped and underserviced market with a young and growing population, and having the foresight then to begin developing partnerships with local communications agencies.
Burson-Marsteller Africa is the pre-eminent African public relations network. Through our network of partners in 53 of the 55 African countries – 36 of them branded Burson-Marsteller – we offer an unequalled footprint and a tailored for Africa approach tested over 25+ years that combines local agency insight and connectivity with seamless project delivery driven out of the Burson-Marsteller Africa hub in South Africa. Our hub-and-spoke model of working across multiple markets allows us to think globally but act locally, and delivers unparalleled results. It ensures consistent communications, allows us to leverage customer and supplier partnerships and the established media relationships of our partners, and enables the transference of key learnings across multiple geographies. Our model also allows our clients to spend less time, effort and fewer resources on co-ordinating and generating results than they would were they using a multi-agency model to implement their African communications activities.