Welcome to the world of online marketing where with just a click of the mouse or tap on the screen – hot leads start streaming through the sales funnel. Orders start pouring in, and you skyrocket your revenue all for free. Haa, this was the promise some years ago, when social media was still in its infancy. The story has changed today; some smart guy somehow figured out how to charge businesses to get their message in front of their audience and, well, the rest, they say, is history.
Facebook by far is the largest and most powerful social media advertising platform on the planet today – as at last count there’re over two billion active users – to put that in perspective. The world’s population is seven billion – and over 28 percent of these people are on Facebook. Spread across different countries. This is a massive platform for smart marketers.
So you see, no matter what business niche you are in, a sizable amount of your target audience is on Facebook and you can take advantage of that today to grow your business.
Here’re five reasons why you should be on Facebook today, advertising your business and hitting your business goals. The sheer size of the platform
Maybe you didn’t get the idea of just how huge Facebook is – imagine that you meet only seven people today – two out of those seven people are active on Facebook. This is massive. And this means your customers are there too. Facebook offers incredibly powerful targeting options
Whether we like it or not – Facebook has an incredibly amount of data about us – and we willingly gave it to them. Today, Facebook is leveraging that data to give marketers an opportunity to target their ads. Like you have the options to drill down your targeting to include location, preference, behaviours, relationship status, job titles, and so on. No other platform offers such power to marketers. Facebook ads are relatively affordable
Compared to any other advertising platform both online and offline, Facebook beats all of them in affordability. It may cost you around $0.75 to run an ad on Adwords, but $0.25 to run the same ad on Facebook. In fact, today you can even run ads on the platform for as low as $1 per day. You can retarget your leads
Another great feature of this platform is the ability to re-market users who have visited your website. In this case, you’re only marketing to an audience which has shown interest in your business, thereby preventing you from wasting your ad money. You can split test your ads
If you’re wondering whether your ads would perform better by changing certain elements such as using a different copy, running the same ad for two different audiences or just by tweaking the ad copy. You need not wonder anymore, using the A/B testing feature, you can actually experiment to find out your best performing ad. Bonus Your competitors are using it
According to Facebook there’re over three million businesses using their ad platform; chances are your competitors are using it. What does it mean for your business? You’re leaving money on the table - by allowing your competitors engage with your customers they’re taking businesses away from you. You just have to get in there and engage with your audience.
Alright, there it is. Five reasons why you should advertise with Facebook. But there’s something else – using the platform could be daunting and complicated, especially for new users. Here’s a Facebook ads guide
we specially prepared for you to take you by the hand and teach you everything you need to know about advertising on the platform.