The Awards recognise the best creative work on Facebook, Instagram and Audience Network based on how it made people feel and helped businesses grow.
They're introducing new categories and a new trophy design to reflect the emotions evoked by great creative campaigns.
Read on to find out what's new in 2017, and how to submit your own creative Facebook or Instagram campaign...
Our online community expresses their emotions using the Facebook reactions, and the new categories are inspired by the emotions those reactions evoke. How did your work move people?
This is the work that made us laugh – the work that captured our attention, got us to crack a smile and caused serious LOLs. It made us feel good and used humor to make the brand more memorable.
This is the work that made us cry – the work that got us all emotional, inspired compassion and helped us see things differently. It made us think and connected with audiences through storytelling.
This is the work that made us fall in love with a brand – the work that spoke to us where it counts. It won our hearts and improved brand sentiment and perception.
This is the work that wowed us – the work that showed us something we’d never seen before. It made our jaws drop and forged new paths for a brand's presence on Facebook's platforms.
A new trophy design
This year's trophy design reflects the heart behind work that matters. The metallic heart-shaped balloon design was inspired by the playful futurism of Anish Kapoor and Jeff Koons. The Awards collaborated with Design Bridge to bring the concept to life.
Looking forward to this year's Awards, what insights can you take away from last year's winners?
Video was king across every region, with the strongest entries incorporating a Facebook video component. Some of the most effective content focused on humor to drive consumer interest and interaction. It was an impressive turnout, and we can’t wait to see what 2017 has in store.
You've already done the work – now it's time to get recognised. So what makes a campaign a prime candidate for the Facebook Awards? The answer is threefold: It uses our platforms in innovative ways to tell compelling stories, it establishes deep emotional connections with people, and ultimately, it builds powerful brands that drive business results.
This year's submission period opens on 21 March 2017 and closes on 28 April 2017. Visit FacebookAwards.com to learn more about the entry process and submit your work.
