What makes it unique is that Tweets can flow from Twitter to other mediums seamlessly, such as TV, websites and mobile applications. In the third quarter of 2014 there were approximately 185 billion tweet impressions off Twitter. For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience. Twitter users within Twitter content sections on third-party properties, as well as within third-party content areas will see syndicated ads.
Thousands of web and mobile applications already syndicate Tweets to provide compelling content experiences, through products such as Fabric and Twitter for Websites. Combine that with the flexibility and control of a Promoted Tweet and the company thinks marketers will have an almost infinite capacity to create large-scale, rich and well-targeted advertising campaigns across a variety of platforms. In a small number of private tests with Flipboard, both Flipboard and its advertising partners saw promising results.
This is the first of many opportunities to create such campaigns, one that provides great content and monetisation opportunities for syndication partners, provides high ROI for marketers and a great experience for users. To find out more, email moc.rettiwt@stcudorp-detomorp-detacidnys.
