Distance can play the role of enemy to many businesses - aside from the kilometers that may exist between boardroom A and conference room B, it can also create a misunderstanding between hypothesis and proof; time that passes between diagnosis and cure, revisions that multiply between "easy fix" and major bug, says Richard Henn, CEO of Kathea Communications.
With work that is mission critical, the clarity of sound and picture matters. For maximum efficiency, businesses should ideally be connected anytime, anywhere and from any device. Video conferencing can assist in defying distance, and improves efficiency and productivity.
A collaborative approach enables businesses and internal departments to enhance operational efficiency, improve productivity and accelerate decision-making. Businesses can engage better with stakeholders at all levels by enabling on-demand-life-like communication between agencies, businesses and citizens.
In the past visual collaboration specialists would attempt to convince businesses that video conferencing was stable and secure and the conversation used to be one of justifying the use case for video adoption. However, mindsets have slowly shifted. Purchasing video is no longer an 'if' but 'when', and businesses are wanting a consultative approach on best practice, procurement and integration of these solutions.
Video conferencing can deliver measureable results, and gives a company the critical edge by producing faster and more successful outcomes. Video conferencing allows you to share concepts, data and ideas in real time, thus creating the opportunity for rich dialogue that enables faster decision making.
