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Digital Dzonga launched

22 Jul 2009 11:421 commentsBizLike
The Department of Communications officially launched its Digital Dzonga, an advisory body for South Africa's broadcast digital migration, yesterday, 21 July 2009.
The body was appointed by government in 2008, to oversee South Africa's migration process towards digital terrestrial broadcasting, a process that has been underway since 2007.

The council, with representatives from the public and private sectors, each of whom holds relevant experience in the broadcasting, media and technical fields associated with the initiative, comprises members from ICASA, the Department of Communications, SABC, e.tv, M-Net and Sentech.

April 2010 is being targeted as a commencement date for the dual illumination process, which means that television broadcasts will be in both digital and analogue formats while work is being done to enable full digital migration, which is planned for 2011. Only 60% of the country will be switched on in the coming year, but the DTT footprint will expand progressively, on a regular basis.

“The South African Bureau of Standards (SABS) has recently approved the hardware specifications for the set top boxes that will be required for TVs to display digital signals,” said Lara Kantor, the chairperson of the Digital Dzonga. The manufacturing of the boxes will start as soon as the software specifications have been finalised by SABS.

The Digital Dzonga is aiming at pricing the box at R700 per set; “Poor households are set to receive a 70% subsidy from the government on this cost, although they will have to prove that family members own a TV licence and receive either a government grant or a pension. R400 million has been allocated for this reason, from the universal access fund,” said the Minister of Communications, Siphiwe Nyanda at yesterday's press conference.

Broadcasting on an analogue platform requires a large amount of bandwidth to transmit pictures and sound whereas digital technology uses less bandwidth. The result is more space is available for more channels, with the added benefit of improved picture and sound quality.

Upon the completion of the migration process, South African television viewers can expect to receive 16 TV channels, data channels and an electronic programme guide.
 
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Bongo Mkhabela
Challenges for the Digital Dzonga Council-
The official launch of the Digital Dzonga is a positive step towards the Digital Migration process. The Council has a number of issues to deal with that will make DTT a meaningful option for majority of Citizens. i) the DTT Regulations published by ICASA recently are incongruent with lessons from other territories. At launch most countries focussed on getting as many as possible Free-To-Air channels to stimulate uptake. However, ICASA has given a full Multiplex to M-Net, a PayTV Service. There are doubts whether this approach will help stimulate uptake and the Council should seek reasons from ICASA for this decision, especially considering the Public Interst imperatives of DTT; ii) another Public Interest issue is that related to Set-Top Boxes. From media reports and statements issued after the launch of Digital Dzonga, both the Minister of Communications and the Chairperson of the Council indicated that the most basic STB will have a 'return patch' facility at an entry cost of R700. Considering that majority of Citizens do not have access to Fixed Telephony services, let alone Broadband, why should they be forced to acquire a box with a return path that they will have no use for. The Council should motivate for and insist on an 'Entry STB' without a return patch, likely to cost around R400. The 30% that families with no income (other than Social Grants) will have to pay to acquire the STB's would be justifiable. This approach would also be ideal for households falling outside of the Government Subsidy Scheme; and iii) The Council needs a comprehensive communication strategy, one that doesn't only say that STB's will be available at retail shops in 2010, but also indicating the number and nature of channels that households will have access to with the STB. It's early days, let's wait and see. Posted on 22 Jul 2009 14:50
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