In March 2014, Afrikaans channel KykNet celebrated its 15th year on air - coinciding with the ABSA Klein Karoo National Arts Festival's (KKNK) 20th anniversary.
Kyknet& ABSA Klein Karoo Nasionale Kunstefees
The channel is a long time sponsor of the festival, and we were briefed to create a promotional spot leading up to the event.
The creative focuses on a "birthday card" motif, where the Karoo's regional character and festival attractions are stylised and treated like paper pop-up devices. Stylistically, the creative has a nostalgic approach - where we specifically looked at 70s era illustration styles and dreamy colour palettes.
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