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South African National Blood Service

Every December, the South African National Blood Service makes a plea for donations. The problem is that most people are on holiday and have other things on their mind.
Here's a great campaign from the folks at Net#work BBDO. The two spots were directed by Greg Rom and were filmed over two days in Johannesburg. Interesting enough, we have subsequently come to terms with our fear of needles, but just barely.
Happy holidays!

SANBS 'Prawn Surprise' from Gentlemen Films on Vimeo.

SANBS 'Uncle Frank' from Gentlemen Films on Vimeo.

Here's the credit list:

Client: South African National Blood Service
Agency: Net#work BBDO
Executive Creative Directors: Jenny Glover & Brent Singer
Art Director: Juliet Honey
Copywriter: Chad Goddard & Jeff Tyser
Agency Producer: Caroline Switala
Production Company: Gentlemen
Director: Greg Rom
Producer: Vanessa La Trobe
Cinematographer: Willie Nel
Art Director: Kezia Eales
Wardrobe Stylist: Camilla Janse Van Vuuren
Editing Company: Gentlemen
Post Production: Blade
Editor: Willie Saayman
Music: Robroy Music
Country: South Africa

Gentlemen's press office

Gentlemen is a commercials production company that also dabbles in short films and other stuff.
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